About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases.

TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!



Lucid Motors is making luxury electric SUVs feel cinematic. Their all-new three-row EV, the Lucid Gravity, brings supercar speed, family-size space, and a Hollywood face that gives it pop culture heat. Yes, Timothée Chalamet is officially the brand's first global ambassador, starring in a sleek new campaign that looks more like a trailer for the next Bond film than a car ad. 

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Forget pit stops—this is a pilgrimage. Buc-ee's isn't just a gas station, it's the Disney World of convenience stores. With locations stretching from Texas to Florida, and now even inching into Colorado, Buc-ee's has taken the humble rest stop and super-sized it into a full-on roadside empire. 

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Las Vegas is about to get a little more… underground. Literally

Elon Musk's Boring Company just secured approval to build a multi-family housing complex in Sin City—but with a wild twist: it'll feature a direct station into the Vegas Loop, the underground transit tunnel Musk is digging beneath the city. Because of course Elon wants your apartment building connected to his underground people-mover. 

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Some wear watches to tell time. Others wear them to tell a story.

If you're in the second category (aka tastefully flexing), this list is for you. Whether you're into bold bezels, stealth wealth, or heritage heat, these 10 watches aren't just accessories—they're assets. 

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23 years. 4 rings. A billion-dollar brand.

LeBron James doesn't just play basketball—he rewrites it. And now, the Nike LeBron 23 steps onto the court with the weight of two decades of dominance stitched into every panel. 

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Self-driving cars aren't the future. They're the now.

And Waymo, Google's autonomous vehicle spinoff, is flexing hard in 2025. What started as a moonshot project under Alphabet is now one of the most advanced robotaxi fleets roaming real roads in real cities—with zero human drivers and all the algorithmic sauce under the hood. 

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Forget upgrading your car. Zoox wants to delete the driver altogether.

While the rest of the industry plays catch-up with autonomous tech, Zoox (acquired by Amazon in 2020) is going full sci-fi mode with a custom-built, bidirectional robotaxi that looks more like a living room on wheels than a car. 

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Image courtesy of Apple

Every September, Apple sets the stage for its biggest showcase of the year. From iPhones to AirPods to surprise product reveals, the event has become a cultural moment—part tech launch, part spectacle, and part crystal ball into the company's future. 

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The Corvette has long been America's sports car, but the 2026 ZR1 elevated it to global supercar status. At Germany's Nürburgring, the ZR1 clocked a 6:50.763 lap, the fastest ever for an ICE Corvette. Its hybrid sibling, the ZR1X, went even faster with a 6:49.275, breaking into the all-time leaderboards. 

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What started in a Los Angeles parking lot has turned into a spicy global takeover. Dave's Hot Chicken hit the scene in 2017 when three friends scraped together $900 to launch their Nashville-style hot chicken stand. Now, it's a billion-dollar brand backed by major investors and celebrities like Drake and Samuel L. Jackson.
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The Apple Vision Pro turned heads in early 2024—but after a year, it's time for an upgrade. The $3,499 spatial computing headset was undeniably ambitious, but weight, price, and usability held it back. Now, whispers of internal tweaks and sibling devices suggest Cupertino's ready to recalibrate—and go mainstream. 

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Some sneakers are rare. Some are iconic. Then there's the Jordan 4 x Undefeated—where myth meets military flex.

Back in 2005, Undefeated dropped what would become one of the most coveted Jordan collabs of all time. Limited to just 72 pairs (yes, 7-2), the olive-drab, MA-1 bomber jacket–inspired AJ4 was never meant for the masses. It was friends and family only—and even most of them didn't get a pair. 

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Whether you're a content creator, a commuter with taste, or someone who just wants to say, "Hey Meta, take a photo"like it's no big deal, this is wearable tech that finally looks… wearable.

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Tequila has become an exciting category. For a few decades, the agave spirit known for cocktails and shots has evolved, and it now represents the best of two worlds, casual drinking and high-end sipping spirits. 

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2024-SilveradoEV-RST-100 Image via Chevy

Chevy's bestselling truck just leveled up. For decades, the Silverado has been the go-to ride for work, play, and everything in between. Now, in 2025, the Chevrolet Silverado EV is proving that tough doesn't have to mean gas-guzzling. This isn't just a concept—it's on the road, and it's making waves in the electric truck market. 

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In the fast-evolving world of videography and content creation, the introduction of the Obsbot Tail Air PTZ Camera marks a significant leap forward. This innovative camera combines portability, advanced technology, and user-friendly features, making it an appealing choice for amateur and professional videographers. The Obsbot Tail Air is distinguis...

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As dawn breaks over the skyline of a future metropolis, the 2025 Mercedes EQS Sedan emerges as a beacon of electric luxury and innovation. This vehicle isn't just a step forward in automotive design; it's a leap towards a sustainable future, wrapped in the opulence expected from a brand synonymous with luxury. From the outside, the EQS is a masterp...

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This week marked a significant milestone for Las Vegas with the groundbreaking of the new Brightline station, heralding a future of enhanced travel experiences for both locals and tourists. Set in the vibrant heart of Las Vegas, this modern infrastructure is not just a train station but a beacon of convenience and luxury, promising to transform the...

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The Air Jordan brand, in partnership with the estate of the late rapper Notorious B.I.G., has announced the release of a limited-edition sneaker to commemorate 50 years of hip-hop culture.The Air Jordan 1 High O.G. "Notorious B.I.G." pays homage to the iconic rapper, also known as Biggie Smalls, who was a trailblazer in the hip-hop genre and a majo...

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About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases. TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!
info@thatswhatsup.com