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The Air Jordan brand, in partnership with the estate of the late rapper Notorious B.I.G., has announced the release of a limited-edition sneaker to commemorate 50 years of hip-hop culture.
The Air Jordan 1 High O.G. "Notorious B.I.G." pays homage to the iconic rapper, also known as Biggie Smalls, who was a trailblazer in the hip-hop genre and a major influence on the culture. The sneaker features a black and white colorway, with a portrait of Biggie Smalls on the tongue and his signature "Biggie" moniker on the heel.
The release of this sneaker is particularly significant as it marks the 50th anniversary of the birth of hip-hop. The genre emerged in the 1970s in the South Bronx and has since grown to become a global phenomenon, influencing music, fashion, and culture worldwide.
The Air Jordan 1 High O.G. "Notorious B.I.G." is set to release on February 20th, 2023. The shoe will be available in limited quantities through select retailers and on the Nike website.
This release is not only a celebration of the legacy of Notorious B.I.G. but also a tribute to the entire hip-hop culture. The partnership between Air Jordan and the estate of the late rapper is a testament to the enduring impact that hip-hop has had on the world and the way that it continues to inspire and shape the future.
The Air Jordan 1 High O.G. "Notorious B.I.G." is a must-have for sneaker enthusiasts, hip-hop fans, and anyone who appreciates the cultural significance of the genre. It is sure to be a highly sought-after collectible.
