About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases.

TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!

Unveiling The Next Signature Shoe by Giannis Antetokounmpo


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There's no stopping Giannis! The young Milwaukee Bucks basketball star is set to release his fourth signature shoe with the Swoosh brand. Recently unveiled by Nike, it is a court-ready sneaker that cues inspiration from his nickname "Greek Freak" and his unique gaming style. To celebrate the launch of the recent Disney+ film "Rise," which showcases

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Air Jordan 5 “Dark Concord”

There's no denying that Air Jordan 11 "Concord" is one of the most sought-after sneakers of all time, and now this colorway is all set to rub off on Air Jordan 5 "Dark Concord." 

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Drake's 'Triple Black' Nocta x Nike Hot Step Is Releasing Again

nocta_hot_step Image via Nike

Now that NOCTA's website is up and running, the Drake's NOCTA x Nike Hot Step Air Terra "Triple Black" colorway is set to release for the second time. This one shows chrome accents over a sleek black upper and opposes the "Triple White" colorway earlier this year.As the name suggests, the shoe features an all-black pebbled leather upper that hosts

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Air Jordan 37 Officially Unveiled

ajxxxvii Image via Nike

Another addition to Michael Jordan's Air Jordan signature line? Yes, please. An Instagram user @23mj88 released a picture of a new Air Jordan sneaker that might be a new addition to the Jordan brand's lineage, an Air Jordan 37. The picture showed the Boston Celtics forward Jayson Tatum wearing the unreleased shoe, and also revealed the leaked spec

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Top 5 Shoe Releases of 2020

Top 5 Shoe Releases of 2020

For some reason, with the world dealing with COVID-19, people thought that would seriously halt the sneaker market as brands would delay releases and customers would stop ordering expensive sneakers. Well, that didn’t really happen. Even though life, in general, is a lot different than before, the sneaker industry is still booming like before. Here are the top 5 shoe releases that wowed us in 2020.

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'Taupe Haze' Air Jordan 4s Get an Official Release Date

'Taupe Haze' Air Jordan 4s Get an Official Release Date

The much-hyped pair is dressed in a Taupe Haze/Oil Grey, Off-White Infrared 23. It skins a tan-based colorway and tear-away elements on the upper with a new design underneath. The silhouette features black accents that cover the wings on the sides, heel tab, and some part of the midsole. The Jordan brand logo appears at the lounge in rusty orange tones and black on the insoles.

Jordan Brand has now officially confirmed the release of “Taupe Haze” Air Jordan 4 for February 27. The silhouette will retail for $200.

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Dior x Jordan Brand Collaboration

Dior x Jordan Brand Collaboration

Miami has witnessed a phenomenal partnership at the Dior Men’s Fall 2020 Runway show in which Dior and Kim Jones announced their collaboration with Jordan Brand to unveil their limited edition Air Jordan 1 OG Dior Sneaker. This collaboration comprises of ready-to-wear collection and accessories and the star of the show Air Jordan 1 OG Dior.

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Nike Air Max 2021

Nike Air Max 2021

Women’s-Exclusive Nike Air Max 2021

 Gear up ladies!  Nike is releasing new footwear that is designed not just for running but also for everyday use. Nike is creating a running shoe that also serves as a lifestyle shoe by utilizing Nike Air Max technology.

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Adidas Yeezy Slide Ochre

Adidas Yeezy Slide Ochre

The Adidas Yeezy Slide “Ochre” colorway highlights Ye’s futuristic design set to release during this holiday season.

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Union LA x Nike Dunk Low

Union LA x Nike Dunk Low

After successful collaborations with Nike and its Jordan Brand, the acclaimed streetwear boutique Union LA is all to add its stamp to the OG Dunk Low. The leaked images of their collaborated silhouette surfaced on the internet toward November. Its official photos have been released, giving away all the intricacies and details.

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Nike Air Max 1 Patta Waves White Black

Nike Air Max 1 Patta Waves White Black

The Nike Air Max 1 Patta Waves White Black marks the seventh collaboration of the Dutch brand Patta and Nike. The Duo is releasing a collection of Air Max 1 known as “The Wave” featuring four colorways, “Monarch,” “Aqua Noise,” “Night Maroon,” and “Black.” 

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Air Jordan 11 Adapt Dark Powder Blue

Air Jordan 11 Adapt Dark Powder Blue

The Air Jordan 11 Adapt is nothing like the old AJ 11. This new rendition combines future-forward designing with timeless colors.

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  50 Hits

Adidas Yeezy 450 “Sulfur”

Adidas Yeezy 450 “Sulfur”

Following the release of adidas Yeezy “Resin” and the re-release of adidas Yeezy “Dark Slate”, another colorway called “Sulfur” of Ye’s futuristic design is set to release this Spring ’22 season.

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  45 Hits

Jordan 6 Rings

Jordan 6 Rings

The Jordan 6 Rings may not be the most famous among its lineage, but it definitely attracts a strong cult following due to its design and love for unusual hues. 

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Yeezy 450 sells out in under one minute

Yeezy 450 sells out in under one minute

The sneaker king, Kanye West stills rules over the YEEZY kingdom as his latest release YEEZY 450 in Cloud White sold out in less than a minute.

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The Genealogy of Air Jordan Goes Freestyle

The Genealogy of Air Jordan Goes Freestyle

Since 2003, Nike and Doernbecher Freestyle's annual event aims to protect the health of the children in Oregon, southwest Washington, and beyond. These events have raised more than $30 million for OHSU Doernbecher Children’s Hospital since then. For its 17th year, Doernbecher Freestyle purposes to create something special. They will be releasing an unforgettable tribute to former patient-designers, which can be observed through the vault of Air Jordan: An Air Jordan I “What The” Doernbecher. It will be featuring elements from each of the 14 Air Jordan designs of the program.

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Travis Scott x Air Jordan 1's Rumored to Release

Travis Scott x Air Jordan 1's Rumored to Release

Are you ready for the coolest collab of the year?

Yes, you heard it right! Fragment Design and Travis Scott have come together to create a new sneaker. Its images are currently circulating all over social media and as per the rumors, the coveted silhouette is expected to hit the stores coming fall.

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Zion Williamson's First Signature Shoe Is Here

Zion Williamson's First Signature Shoe Is Here

Zion Williamson is one of the NBA's most promising young players. The nimble player signed a five-year contract with Jordan Brand in 2019, even before making his NBA debut. This deal served as a springboard for his admission to the exclusive club of brand ambassadors. The Jordan brand is comprised of a small set of elite players who are chosen to be brand ambassadors. Even a lesser number of players get to have their own signature line. In multiple years only Carmelo Anthony, Dwayne Wade, Chris Paul, and Russell Westbrook stand out among the players that received the honor of having their own line. 

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Hall of Fame

Hall of Fame

'Hall of Fame' Undefeated x Kobe 5 Protro Gets an Official Release Date

Gear up for yet another release of "Undefeated", the L.A based sneaker boutique’s collaboration with Nike. The collaboration in the works is Undefeated x Kobe 5 Protro “What If” pack. It's a follow-up to their Undefeated x Kobe 4 Protro pack.

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Sacai x Nike LDWaffle in the works

CLOT Has Their Own Sacai x Nike LD Waffle In The Works

Year 2021 did not start the way everyone anticipated, but with hope it has the best things in store for us. The Swoosh brand, Nike will now be joining hands with the Japanese brand Sacai and Edison Chen’s CLOT. This three-way collaboration is in the works; and it's a can’t wait!

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About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases. TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!