23 years. 4 rings. A billion-dollar brand.
LeBron James doesn't just play basketball—he rewrites it. And now, the Nike LeBron 23 steps onto the court with the weight of two decades of dominance stitched into every panel.
16 Hits
Some sneakers are rare. Some are iconic. Then there's the Jordan 4 x Undefeated—where myth meets military flex.
Back in 2005, Undefeated dropped what would become one of the most coveted Jordan collabs of all time. Limited to just 72 pairs (yes, 7-2), the olive-drab, MA-1 bomber jacket–inspired AJ4 was never meant for the masses. It was friends and family only—and even most of them didn't get a pair.
14 Hits
The Air Jordan brand, in partnership with the estate of the late rapper Notorious B.I.G., has announced the release of a limited-edition sneaker to commemorate 50 years of hip-hop culture.The Air Jordan 1 High O.G. "Notorious B.I.G." pays homage to the iconic rapper, also known as Biggie Smalls, who was a trailblazer in the hip-hop genre and a majo...
6240 Hits
© 2025 That's What's UP. All rights reserved.