About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases.

TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!

Jordan Brand Unveils Exclusive Air Jordan 11 Styles for 30th Anniversary



The Air Jordan 11 isn't just a sneaker—it's a cultural milestone. And for its 30th anniversary, Jordan Brand is pulling out all the stops with exclusive drops that remix history while pushing the silhouette into the future. If you thought your holiday sneaker wish list was stacked already, consider this the must-have centerpiece. 

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The Nike LeBron 23 Is Coming—And It’s Nothing Short of Royalty

23 years. 4 rings. A billion-dollar brand.

LeBron James doesn't just play basketball—he rewrites it. And now, the Nike LeBron 23 steps onto the court with the weight of two decades of dominance stitched into every panel. 

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Jordan 4 x Undefeated: The Grail That Changed the Game (Again)

Some sneakers are rare. Some are iconic. Then there's the Jordan 4 x Undefeated—where myth meets military flex.

Back in 2005, Undefeated dropped what would become one of the most coveted Jordan collabs of all time. Limited to just 72 pairs (yes, 7-2), the olive-drab, MA-1 bomber jacket–inspired AJ4 was never meant for the masses. It was friends and family only—and even most of them didn't get a pair. 

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Air Jordan 1 High O.G. "Notorious B.I.G."

The Air Jordan brand, in partnership with the estate of the late rapper Notorious B.I.G., has announced the release of a limited-edition sneaker to commemorate 50 years of hip-hop culture.The Air Jordan 1 High O.G. "Notorious B.I.G." pays homage to the iconic rapper, also known as Biggie Smalls, who was a trailblazer in the hip-hop genre and a majo...

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About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases. TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!
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