About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases.

TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!

Jordan 4 x Undefeated: The Grail That Changed the Game (Again)



Some sneakers are rare. Some are iconic. Then there's the Jordan 4 x Undefeated—where myth meets military flex.

Back in 2005, Undefeated dropped what would become one of the most coveted Jordan collabs of all time. Limited to just 72 pairs (yes, 7-2), the olive-drab, MA-1 bomber jacket–inspired AJ4 was never meant for the masses. It was friends and family only—and even most of them didn't get a pair. 

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Air Jordan 1 High O.G. "Notorious B.I.G."

The Air Jordan brand, in partnership with the estate of the late rapper Notorious B.I.G., has announced the release of a limited-edition sneaker to commemorate 50 years of hip-hop culture.The Air Jordan 1 High O.G. "Notorious B.I.G." pays homage to the iconic rapper, also known as Biggie Smalls, who was a trailblazer in the hip-hop genre and a majo...

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Sneakers
TWU Team

About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases. TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!
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