About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases.

TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!

Air Jordan 5 “Dark Concord”



There's no denying that Air Jordan 11 "Concord" is one of the most sought-after sneakers of all time, and now this colorway is all set to rub off on Air Jordan 5 "Dark Concord." 

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Unveiling The Next Signature Shoe by Giannis Antetokounmpo

There's no stopping Giannis! The young Milwaukee Bucks basketball star is set to release his fourth signature shoe with the Swoosh brand. Recently unveiled by Nike, it is a court-ready sneaker that cues inspiration from his nickname "Greek Freak" and his unique gaming style. To celebrate the launch of the recent Disney+ film "Rise," which showcases

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Drake's 'Triple Black' Nocta x Nike Hot Step Is Releasing Again

Now that NOCTA's website is up and running, the Drake's NOCTA x Nike Hot Step Air Terra "Triple Black" colorway is set to release for the second time. This one shows chrome accents over a sleek black upper and opposes the "Triple White" colorway earlier this year.As the name suggests, the shoe features an all-black pebbled leather upper that hosts

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Air Jordan 37 Officially Unveiled

Another addition to Michael Jordan's Air Jordan signature line? Yes, please. An Instagram user @23mj88 released a picture of a new Air Jordan sneaker that might be a new addition to the Jordan brand's lineage, an Air Jordan 37. The picture showed the Boston Celtics forward Jayson Tatum wearing the unreleased shoe, and also revealed the leaked spec

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Jordan 6 Rings

The Jordan 6 Rings may not be the most famous among its lineage, but it definitely attracts a strong cult following due to its design and love for unusual hues. 

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Adidas Yeezy 450 “Sulfur”

Following the release of adidas Yeezy “Resin” and the re-release of adidas Yeezy “Dark Slate”, another colorway called “Sulfur” of Ye’s futuristic design is set to release this Spring ’22 season.

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Air Jordan 11 Adapt Dark Powder Blue

The Air Jordan 11 Adapt is nothing like the old AJ 11. This new rendition combines future-forward designing with timeless colors.

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Nike Air Max 1 Patta Waves White Black

The Nike Air Max 1 Patta Waves White Black marks the seventh collaboration of the Dutch brand Patta and Nike. The Duo is releasing a collection of Air Max 1 known as “The Wave” featuring four colorways, “Monarch,” “Aqua Noise,” “Night Maroon,” and “Black.” 

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Union LA x Nike Dunk Low

After successful collaborations with Nike and its Jordan Brand, the acclaimed streetwear boutique Union LA is all to add its stamp to the OG Dunk Low. The leaked images of their collaborated silhouette surfaced on the internet toward November. Its official photos have been released, giving away all the intricacies and details.

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Adidas Yeezy Slide Ochre

The Adidas Yeezy Slide “Ochre” colorway highlights Ye’s futuristic design set to release during this holiday season.

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Nike Air Max 2021

Women’s-Exclusive Nike Air Max 2021

 Gear up ladies!  Nike is releasing new footwear that is designed not just for running but also for everyday use. Nike is creating a running shoe that also serves as a lifestyle shoe by utilizing Nike Air Max technology.

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Nike Air Force 1 Hare

Nike Air Force 1: Tune Squad

 Sharing a sense of joy with the audience of the newest film, Space Jam: A New Legacy, the producer Maverick Carter aims to extend the experience by offering footwear and apparel collections in collaboration with Nike and Converse.

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Luka Doničić Air Jordan 36

Luka Dončić’s Air Jordan 36

 Slovenian professional basketball player, Luka Dončić signed a deal with Jordan Brand back in December 2019. Since then, he has been at the center of the sneaker world. The player recently presented his exclusive shoe, the Air Jordan 36, which piqued the interest of his fanbase.

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Air Jordan 1 Retro High OG

Air Jordan 1 Retro High OG “Electro- Orange”

 Brightening up your summer and fall season is the newest colorway “Electro-Orange” with Air Jordan 1 Retro High. This new colorway capitalizes on the super trending orange by launching a brighter and much more vibrant color as compared to the faded colorway “Starfish”.

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Sacai x Nike LDWaffle in the works

CLOT Has Their Own Sacai x Nike LD Waffle In The Works

Year 2021 did not start the way everyone anticipated, but with hope it has the best things in store for us. The Swoosh brand, Nike will now be joining hands with the Japanese brand Sacai and Edison Chen’s CLOT. This three-way collaboration is in the works; and it's a can’t wait!

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Hall of Fame

'Hall of Fame' Undefeated x Kobe 5 Protro Gets an Official Release Date

Gear up for yet another release of "Undefeated", the L.A based sneaker boutique’s collaboration with Nike. The collaboration in the works is Undefeated x Kobe 5 Protro “What If” pack. It's a follow-up to their Undefeated x Kobe 4 Protro pack.

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Xbox x Nike Lebron 18 Low 2

Xbox x Nike LeBron 18 Low ‘Wile E. x Road Runner’

 LeBron James’ new film ‘Space Jam: A New Legacy’ is all set to release, and while you wait for it LeBron’s shoes are up for grabs. 

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The Apartment’s New Balance 547 “Mustard Dip”

The Apartment’s New Balance 547 “Mustard Dip”

The unstoppable and iconic collaboration between New Balance and Tokyo-based retailer The Apartment continues, and we believe it is dipped in Mustard. The duo calls this collab a classic with a little twist.

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Sacai x Kaws x Nike Blazer Low

Sacai x Kaws x Nike Blazer Low

Just in! Designer Sacai is about to team up with former street artist Brian Donnelly also known as the Kaws for a special pair of Nike Blazer Lows. Earlier, the Jean Paul Gaultier x Sacai x Nike Vaporwaffle three-way collab was making news all around the town and catching everyone's attention. At the moment it's all about the Sacai x Kaws x Nike Blazer’s coveted collaboration. 

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Nigo x Virgil Abloh

NIGO x Virgil Abloh Louis Vuitton Duck Trainer Sneaker 

 

The maestro Virgil Abloh recently unveiled Louis Vuitton’s Pre-Spring 2022 collection; where he let his imagination run wild to create pop culture and fashion. Now after the show, images of new sneakers designed in collaboration between NIGO and LV’s Virgil Abloh are surfacing on the internet and are expected to be a part of the freshly showcased collection. 

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About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases. TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!