Lucid Gravity: The Luxury EV SUV Goes Hollywood
Lucid Motors is making luxury electric SUVs feel cinematic. Their all-new three-row EV, the Lucid Gravity, brings supercar speed, family-size space, and a Hollywood face that gives it pop culture heat. Yes, Timothée Chalamet is officially the brand's first global ambassador, starring in a sleek new campaign that looks more like a trailer for the next Bond film than a car ad.
Lucid isn't playing small ball here. The Gravity is a 74,000 sq. ft. dream SUV on wheels—kidding, but it does deliver a massive package of range, performance, and practicality. Key stats:
- 450 miles of range on a single charge
- Dual-motor AWD with up to 828 hp
- 0–60 mph in 3.4 seconds
- Optional third row and up to 120 cubic feet of cargo space
And yes, it can add about 200 miles of juice in just 11 minutes on a fast charger.
Enter the Star PowerThe real cultural flex? Timothée Chalamet sliding into the driver's seat as the face of Lucid's new "Driven" campaign. Directed by James Mangold (Ford v Ferrari), the spot delivers desert chases, cinematic close-ups, and a level of drama that makes owning an EV feel downright sexy.
By aligning with a Hollywood A-lister, Lucid isn't just selling an SUV—they're positioning Gravity as a status symbol that merges sustainable tech with red-carpet cool.
From Texas Roads to National TakeoverUnveiled at the LA Auto Show, the Gravity is Lucid's bold push into the family SUV space—a market six times bigger than their first hit, the Lucid Air sedan. With new factories humming in Arizona and expansion plans in full swing, Lucid is betting Gravity will help them compete with the likes of Tesla's Model X and Rivian's R1S.
Every move feels like Lucid saying: you don't have to choose between eco and extra. You can have both.
Final Thought:
The Lucid Gravity proves EVs don't have to be boring—and with Chalamet's star power, they're giving luxury SUVs a new cinematic lane. Buckle up, the EV road trip just got an upgrade.
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