About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases.

TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!

Jordan Brand Unveils Exclusive Air Jordan 11 Styles for 30th Anniversary

A Legacy Worth Celebrating The Air Jordan 11 first hit the hardwood in 1995, instantly flipping sneaker culture on its head with its mix of patent leather, ballistic mesh, and championship DNA. From M...
Sneakers
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Meta & Ray-Ban Level Up: Smart Glasses with Display + Neural Wristband Drop

What the Ray-Ban Display & Neural Band Actually Do Meta just revealed their latest AI-powered Ray-Ban smart glasses—officially named Meta Ray-Ban Display. Built-in in-lens display on the right len...
Tech
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Meet the iPhone Air: Apple’s Thinnest, Most Powerful Phone Is Here to Flex

Ultra Thin, Ultra Tough Let's start with what everyone's talking about: this thing is thin. Like, "did I forget my phone in my pocket?" thin. But don't get it twisted—this isn't some fragile glass sli...
Tech
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TWU Team

Lucid Gravity: The Luxury EV SUV Goes Hollywood



Lucid Motors is making luxury electric SUVs feel cinematic. Their all-new three-row EV, the Lucid Gravity, brings supercar speed, family-size space, and a Hollywood face that gives it pop culture heat. Yes, Timothée Chalamet is officially the brand's first global ambassador, starring in a sleek new campaign that looks more like a trailer for the next Bond film than a car ad. 

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About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases. TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!
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