About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases.

TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!

Yeezy 450 sells out in under one minute



The sneaker king, Kanye West stills rules over the YEEZY kingdom as his latest release YEEZY 450 in Cloud White sold out in less than a minute.

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'Taupe Haze' Air Jordan 4s Get an Official Release Date

The much-hyped pair is dressed in a Taupe Haze/Oil Grey, Off-White Infrared 23. It skins a tan-based colorway and tear-away elements on the upper with a new design underneath. The silhouette features black accents that cover the wings on the sides, heel tab, and some part of the midsole. The Jordan brand logo appears at the lounge in rusty orange tones and black on the insoles.

Jordan Brand has now officially confirmed the release of “Taupe Haze” Air Jordan 4 for February 27. The silhouette will retail for $200.

Air Jordan 3 Retro "Cool Grey"

Air Jordan 3 returns! The classic pair is coming out in 2021 with another colorway “Cool Grey”.

The color palette of the pair includes silver, light graphite, orange peel, and sporty red tones. Its upper is dressed in genuine grey leather with a matching elephant print on the toe and heel counter. Eyelets are colored orange and Air Jordan logo featuring the Jumpman is speckled on the tongue and heel in Sport Red.

The release date of the pair is February 20 and at the retail price of $190.

Air Jordan 6 “Carmine” Coming back

The Air Jordan brand brings the original Air Jordan 6 "Carmine" back to the shelves on the 30th anniversary of the iconic Air Jordan silhouette in 2021.

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Nike x Drake: NOCTA Air Terra

Nike and Drake’s collaboration to Release NOCTA Hot Step Air Terra in 2021

Nike is now going to officially launch the Hot Step Air Terra, which is, according to py_rates on Twitter, created in partnership with Drake’s Nike NOCTA sub-level. 

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Nike Dunk High x AMBUSH

Comic Fuchsia

A Tokyo-based fashion brand AMBUSH has collaborated with Nike to recreate the iconic Nike Dunk. This collaboration was first seen on the runway in New York at the start of 2021, which single-handedly stole the show. The brands are now all set to release the iconic silhouette, Dunk High this February 4, 2021.

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Another Casablanca and New Balance Collab Is on the Way

After releasing the preview of an upcoming Monogram Pack, Casablanca and New Balance are once again coming up with something big. Yes, a new sneaker project called XC-72 coming up in 2021, but this time on a brand new silhouette.

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Dior x Jordan Brand Collaboration

Miami has witnessed a phenomenal partnership at the Dior Men’s Fall 2020 Runway show in which Dior and Kim Jones announced their collaboration with Jordan Brand to unveil their limited edition Air Jordan 1 OG Dior Sneaker. This collaboration comprises of ready-to-wear collection and accessories and the star of the show Air Jordan 1 OG Dior.

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About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases. TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!