About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases.

TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!

The Apartment’s New Balance 547 “Mustard Dip”



The Apartment’s New Balance 547 “Mustard Dip”

The unstoppable and iconic collaboration between New Balance and Tokyo-based retailer The Apartment continues, and we believe it is dipped in Mustard. The duo calls this collab a classic with a little twist.

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Sacai x Kaws x Nike Blazer Low

Sacai x Kaws x Nike Blazer Low

Just in! Designer Sacai is about to team up with former street artist Brian Donnelly also known as the Kaws for a special pair of Nike Blazer Lows. Earlier, the Jean Paul Gaultier x Sacai x Nike Vaporwaffle three-way collab was making news all around the town and catching everyone's attention. At the moment it's all about the Sacai x Kaws x Nike Blazer’s coveted collaboration. 

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Nigo x Virgil Abloh

NIGO x Virgil Abloh Louis Vuitton Duck Trainer Sneaker 

 

The maestro Virgil Abloh recently unveiled Louis Vuitton’s Pre-Spring 2022 collection; where he let his imagination run wild to create pop culture and fashion. Now after the show, images of new sneakers designed in collaboration between NIGO and LV’s Virgil Abloh are surfacing on the internet and are expected to be a part of the freshly showcased collection. 

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Fragment Design x Travis Scott x Air Jordan 1

Fragment Design x Travis Scott x Air Jordan 1 Retro High OG 'Military Blue'

 

The highly anticipated Fragment Design x Travis Scott x Air Jordan 1 Retro High OG 'Military Blue' on-foot look is now surfacing all over the internet. Fragment's 'Royal' colorway from 2014 and Travis Scott's Air Jordan 1 collaboration from 2019 inspired this sought after design.

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Air Jordan 12 Retro

Air Jordan 12 Retro 'Twist'

Brace yourselves for the debut of the Air Jordan 12 Retro 'Twist' colorway by Jordan Brand releasing this summer. The Air Jordan 12 has often been eclipsed by its progenitors; but it is finally ready to shine by twisting one of its original appearances.

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Zion Williamson's First Signature Shoe Is Here

Zion Williamson is one of the NBA's most promising young players. The nimble player signed a five-year contract with Jordan Brand in 2019, even before making his NBA debut. This deal served as a springboard for his admission to the exclusive club of brand ambassadors. The Jordan brand is comprised of a small set of elite players who are chosen to be brand ambassadors. Even a lesser number of players get to have their own signature line. In multiple years only Carmelo Anthony, Dwayne Wade, Chris Paul, and Russell Westbrook stand out among the players that received the honor of having their own line. 

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Travis Scott x Air Jordan 1's Rumored to Release

Are you ready for the coolest collab of the year?

Yes, you heard it right! Fragment Design and Travis Scott have come together to create a new sneaker. Its images are currently circulating all over social media and as per the rumors, the coveted silhouette is expected to hit the stores coming fall.

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The Genealogy of Air Jordan Goes Freestyle

Since 2003, Nike and Doernbecher Freestyle's annual event aims to protect the health of the children in Oregon, southwest Washington, and beyond. These events have raised more than $30 million for OHSU Doernbecher Children’s Hospital since then. For its 17th year, Doernbecher Freestyle purposes to create something special. They will be releasing an unforgettable tribute to former patient-designers, which can be observed through the vault of Air Jordan: An Air Jordan I “What The” Doernbecher. It will be featuring elements from each of the 14 Air Jordan designs of the program.

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About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases. TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!