About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases.

TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!

Buc-ee’s: The Gas Station That Became a Road Trip Religion

What Makes Buc-ee's Different? First off, size matters. Buc-ee's stores are massive—we're talking up to 74,000 square feet of snacks, swag, and stalls (with spotless restrooms that have won awards, by...
Food & Drink
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Zoox Is Building the Car You Won’t Drive—But You’ll Definitely Ride In

No Driver's Seat, No Problem Unlike retrofitted Teslas or Jaguars, Zoox is building its vehicle from scratch—without a front or back. Why? Because it doesn't need a driver. At all. Symmetrical design ...
Tech
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Apple September Event: All Eyes on Cupertino

This year's event is set for Tuesday, September 9, 2025, live from Cupertino and streamed worldwide. Invitations have already gone out, sparking speculation about what's next. Social feeds are buzzing...
Tech
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TWU Team

Top 10 Collector Men’s Watches to Elevate Your Wrist Game in 2025



Some wear watches to tell time. Others wear them to tell a story.

If you're in the second category (aka tastefully flexing), this list is for you. Whether you're into bold bezels, stealth wealth, or heritage heat, these 10 watches aren't just accessories—they're assets. 

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About Us

That’s What’s Up is driven by a passion for style, technology, food, and fashion. We seek to be a leading publication, bringing in-depth news, reviews, technology, and sneaker releases. TWU will entertain, inform and inspire with transparency, accuracy, humor, and honesty. We'll highlight, engage, and give back to various non-profits along our journey... That's What's Up!
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